Before diving into this project, I would say that I had a decent bit of knowledge about social media analytics, but viewing the various data collected has taught me so much more about how this tool is effecting the PR and marketing worlds for the better.
Thanks to tools such as Google+ and Brandwatch, PR professionals are now able to determine who their target audience is, not just who Continue reading
Our time has come to an end friends, but I would like to share my experience using Twitter over the past few weeks. I had never tweeted a much as when tweeting for this class. You see, tweeting was a requirement for my four-week Web for Mass Communication class; one that I failed to meet the first week of class. Seriously. I failed to meet the 15 tweet minimum. Twitter has never Continue reading
I must say that when I found Adobe‘s blog, I was expecting more discussions about their products and/or tips on the various ways to use them, but I was pleasantly surprised! Not only does Adobe Continue reading
…And another book we explore. Over the past couple of days I’ve been reading “Cognitive Surplus: How Technology Makes Consumers into Collaborators” by Clay Shirky and it’s actually been an interesting read. Shirky gives extensive–yet intriguing– insight on how we collaborate with each other via technology, why and what we do as a response to this collaboration.
Ch. 1: Gin, Television and Cognitive Surplus
So what exactly is cognitive surplus, you ask? Continue reading
If you are interested in this subject matter, you’ve probably heard of using social media sites, like Facebook and Twitter, to amp up a PR strategy, but no one ever really talks about Pinterest. Believe it or not, Pinterest isn’t just for creating wedding inspiration boards anymore and is quickly Continue reading
The Web for Mass Comm. course at Georgia College has moved on and is now exploring “Groundswell” by Josh Bernoff. So far “Groundswell” has held my attention fairly well and introduces an interesting concept that I have never heard of before. In these first few chapter I’ve learned that consumers are the head decision makers, whether marketers accept this or not.
Ch. 1: What is the groundswell and why does it matter?
Well let’s start with a solid definition. Continue reading
Quite possibly my favorite pastime, YouTube is a video sharing website for both entertainment and informational purposes. YouTube has been the go-to viral video provider since 2005, but the growing phenomenon of YouTubers has only been prevalent for the past five years or so and advertisers are catching on.
10 YouTubers YouTubing
Obviously there are numerous uses for YouTube Continue reading